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This web page states the following, "You must be a resident of one of the above countries to participate." We saw that the web site also stated " Must be 18 or the age of majority in your jurisdiction, which ever is older." It also said " The Hobbit and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company dba Middle-earth Enterprises under license to New Line Productions, Inc. INCREASE YOUR BROWSER SIZE FOR THE OPTIMAL VIEWING EXPERIENCE." The header had fan challenge as the highest ranking optimized keyword. It is followed by the hobbit, movie, and contest which isn't as ranked as highly as fan challenge. The next words fanchallenge.thehobbit.com uses is Peter Jackson. Ian McKellen was included and might not be seen by search engines.